Ratings Report: Big Money Shatters Another “Family Feud” Record, How Much Further Can They Go? Thumbnail

Ratings Report: Big Money Shatters Another “Family Feud” Record, How Much Further Can They Go?

Syndicated ratings are in for the first week of 2013! These are ratings from the week of December 31, 2012 and one show in particular has really good news. But we will start first with our two traditional toppers. Wheel of Fortune begins to recover from the holiday season breaks, gaining back 150,000 viewers and inching up two-tenths of a ratings point, finishing with just fewer than 11 million viewers and a 6.9 household rating. Jeopardy! shows the wackiness of the correlation between overall viewers and the household rating, as it loses 40,000 or so viewers but gains a tenth of a point to go to a 6.0 rating.

At this time last year, Family Feud was posting around a 3.2 rating with 4.8 million viewers, which was very impressive for them at the time. The Feud started their first week of Steve Harvey’s first Big Money Tournament this week and clearly viewers were interested in watching. Family Feud broke their most talked-about ratings barrier this week, jumping past the “can they do it?” 5.0 mark. Feud gained 800,000 viewers to retain over 7.7 million of them. They also jumped up half of a ratings point to the big 5.1, continuing to break milestones for the show that have been in place since Ray Combs was the host in the late ’80s and early ’90s. They are within a point and 1.5 million viewers of Jeopardy! this week, which will be the next chapter in this Little Engine That Could story. How far can Family Feud with Steve Harvey go?

Who Wants to Be a Millionaire came off its season high from last week, going down a tenth of a point to a 2.4 household rating. Repeats of Baggage took that fraction point for themselves, going up a tenth of a point in syndication to a 1.2. Because of the speed of cable reports from Son of the Bronx versus syndicated reports lagging from the holiday season, we have no new GSN numbers to report as of press time.

Now that Family Feud has broken the 5.0 barrier, what do you think is next for them? Is this where they plateau? Or do they still have higher places to go? Will they move closer towards neck-and-neck competition with Jeopardy!? Let us know in the comments section below!

Sources :

TV by the Numbers
Broadcasting & Cable

Chad Mosher

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18 responses to "Ratings Report: Big Money Shatters Another “Family Feud” Record, How Much Further Can They Go?"

  • Ken says:

    How far can Family Feud go? How about 6.0 and challenging Jeopardy! before season’s end?

  • GSNFan says:

    Feud could probably hit 5.5 before the 12-13 season ends, and really, if they add more money to the Fast Money rounds and more Big Money Tournaments, I’m confident in a 6.0 rating by 2014.

  • Nick says:

    I will admit, Family Feud is funny with Harvey and he has improved the show.

    BUT, I certainly hope it NEVER competes with Jeopardy! What a disgrace if that were to happen and a true indicator of what America craves. Obviously, that is sexual innuendos over intelligence and decent competition. It’s bad enough FF is beating Millionaire. They certainly don’t need to get ahead of Jeopardy. Jeopardy and Alex Trebek is classy…Harvey is classy mostly and he does make me laugh, however, does mostly every single question have to have a sexual reference in it?! Ray Combs and Richard Dawson didn’t have to thrive off of that.

  • Dorvell says:

    At this point, I wouldn’t put it past feud to inch up to being on a level with Jeopardy, however slowly or quickly!

    I don’t particularly care for the over-use of sexual content myself, but it’s a reflection of the times, which some are clearly having a hard time accepting. That’s just the way society is now: Suck it up and move on! As another user phrased it on another Feud-related article, “They’re running a business. Once upon a time, shows like Brady Bunch or Happy Days reruns dominated the slots now filled with Two and a Half Men or Big Bang Theory reruns. Are we to be surprised that other shows competing for eyeballs in that space would reflect the norms of society as they exist (not as some may pine for them to be)?”

    Nicely phrased, Homer Jay!

    • Jake says:

      Oh, come on. During the same Happy Days and The Brady Bunch were on, The Match Game was airing tons of innuendo. You must not have watched much 70′s TV. To say it’s a societal change is completely inaccurate – FF is just shifting its audience from a wholesome family show that the kids can gather around with their parents to something the coveted 18-34 demographic will seek out and watch, and it’s working extremely well!

      I’m not saying I mind it at all – I much prefer the new Feud! But it’s a clear shift in target audience, not a shift in society. As much as people like to pretend that there was no drugs, war, protests, sex, innuendo, crude jokes etc in the 50′s, 60′s, and 70′s… society is no different now than it was then.

      • Jake says:

        Er, reading this to myself now, I came off much more hostile than I meant to. :) Was simply just saying it’s definitely more of a target audience shift than anything.

        • Nick says:

          I do not mind your opinion. I even watch Feud occasionally. I just hope that it doesn’t beat out Jeopardy. I mean, it can stay on and do whatever but I would be disappointed if it were to do really well.

        • Dorvell says:

          That’s alright, Jake.

          and yes, I most certainly have watched Match Game. I love it! I think what Homer Jay meant in the post I quoted was that it wasn’t as… how do I say it? Common? In your face? Obvious? as it is now which, of course is a reflection of the times and, yes, a change in target audience.

          I wonder how much controversy Match Game caused back when it orriginally ran in the 70′s because of its content? Having not been around in that time (I was born in late 89,) I’d guess quite a lot!

          • Kevin $ says:

            I think that’s the thing… look at 1974 & ’75. “Match Game” had WAY bigger ratings than “Jeopardy!” had at that time too, not to mention even classier shows like “What’s My Line?” And “To Tell the Truth.” It’s nothing new. It’s just what’s hot right now. Congrats to “Feud!” Just increase that money (at least $25,000) and that theme and boom!

          • DENo1MatchGameFan says:

            I was a little kid growing up with the 70′s version of “Match Game”, and it didn’t have NEARLY as much controversy as the ’98 version, as only THREE answers were censored in that version’s nine year history – God only knows how many were in 1998-99!

  • Matt says:

    With Feud going over the 5.0 rating, that is a big plus. If it keeps going up by the end of 2013 or into 2014, Feud will become a real threat to pass Jeopardy! And if that happens with over a 6.0 rating by 2014 or 2015, it can also be a threat to Wheel and if it does pass Wheel, Feud could regain its top spot in the game show ratings since the Dawson era in 1984 when Wheel knocked them out.

  • David Howell says:

    I’d say genre fans should be pretty pleased that there are now three staple syndication smashes that are all very different – the high-stakes, high-octane, highly familiar Wheel; the fearlessly intelligent and compelling Jeopardy!; and the fresh, edgy Feud. (And that’s just in markets without Let’s Ask America!) There’s a place for all three on television. As long as a Meredith-less Millionaire can hold off being replaced by a talk or court show, things are looking very good in the syndie game show world.

  • Family Feud says:

    Great comments. Thanks everyone!

  • Doug R. says:

    If Family-unfriendly Feud ends up beating Jeopardy in the ratings race, it’s really time to pull the plug on the cable and curl up with a book and just wait for the Final Judgment.

    Each time this new Feud is on I end up having to grab the remote quickly to avoid my daughters hearing some of the crap they pass as humor. Sure Match Game had innuendo. Innuendo. What Feud has is not innuendo. It’s just low IQ attempts at humor.

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