Ratings Report: Turkey Time Erodes Viewership, “Beat the Chefs” is the Most Rotten Egg
The moral of this week’s syndicated ratings report: People are too busy eating turkey and spending time with family to devotedly watch TV. Ratings are in from the week of November 19, 2012, the week which included Thanksgiving here in the states. Of course, these numbers shouldn’t be taken too close to heart, since programming around these times of year are generally down. Wheel of Fortune lost 1.3 million viewers and almost a full ratings point over last week’s record high, coming in with just under 10 million viewers and a 6.3 household rating. Jeopardy! took a beating as well, losing eight-tenths of a ratings point and about 1.2 million viewers, with under 8.5 million viewers and a 5.5 household rating.
Even though its rise has been meteoric, Family Feud‘s fall is just as hard. Losing six-tenths of a point makes them fall to a 4.1 household rating, and losing nearly a million viewers means about a 6.1 million viewership average. Figures for Who Wants to Be a Millionaire and Let’s Ask America are not available at press time, however, sweeps data shows that America‘s viewership is trending upward in the markets in which it is available, a great sign for a season two.
We have GSN ratings as well for the past two weeks. The Newlywed Game, for the week of November 19, 2012, did okay in its Thanksgiving evening slot, averaging 280,000 viewers. As we noted last week, the return of Beat the Chefs to the GSN schedule only scored 196,000 viewers in the first show and fell to 143,000 viewers for the second episode. The next week, the week of November 26, 2012, saw the last two episodes of Chefs being finished off. In what could be construed as amusing or sad, depending on your vantage point, these primetime episodes barely cracked 100,000 viewers. They were the 10th and 14th least-watched shows on the whole network that week. If The Pyramid is “in limbo,” Chefs is a disaster. Most episodes of Baggage at 3:30 in the morning did better than that show. Newlywed Game had another good showing, averaging 337,000 viewers in new Thursday evening episodes.
The best news about this week’s ratings? They’re done! Everything should be at a more respectable level in next week’s report.
TV by the Numbers
Broadcasting & Cable
Son of the Bronx