GSN’s “The American Bible Challenge” Debuts to 1.73 Million
Congratulations to GSN. They have their first mega-hit game show ever and their highest rated show ever. Last night’s debut of The American Bible Challenge, hosted by Jeff Foxworthy, scored a jaw dropping 1.73 million viewers and did a 0.4 rating in the key 14-49 demographic. The American Bible Challenge is now GSN’s highest rated show ever, dethroning the long-reigning champion, the 2003 television documentary Big Bucks: The Press Your Luck Scandal. The rerun at 11:00PM saw an additional 571,000 people tune in. The bad news came for Beat the Chefs which by any other standard would have great numbers but dropped off huge. It lost almost 70% with 521,000 viewers. We’ll see how it does in week two.
I still think it’s a boring show given any quiz topic, but you have to hand it to GSN…they actually promoted this right. They heavily marketed towards conservative blogs and networks like Fox News and Glenn Beck and other major religious places. They hunted their audience. They didn’t ask to be hunted. They did a PR bomb there and it paid off huge. It’s hard to argue with those numbers. Let’s just hope The Pyramid sees this much love.
The ratings prove that we were right, though. The drop-off from Bible to Chefs was huge. The people that watched Bible had no interest in anything after it. But more came back after Chefs for the Bible rerun. We repeatedly said that this would not necessarily fit GSN’s core audience and they need to bring in the hardcore religious people. They did, and it’s worked beyond any of my expectations. I hope it helps the rest of their lineup. It certainly helped get above-average ratings for Chefs. I’m very interested to see week 2′s ratings and how it affects everything else.
However, despite how anyone feels about the show, let’s just be happy that they did this well for a very traditional game show and not one of their impending failures in the “Real Life Game” category. They can still do popular game shows. Keep this up with Pyramid, guys.
Source : Son of the Bronx