“Family Feud” and Burger King Team for “Family Food” Promotion; Can “Feud” Challenge “Jeopardy!”?
For a very, very long time Wheel of Fortune and Jeopardy! have been sitting pretty as the number one and number two game shows in the country and high atop the syndicated television ratings. Is Family Feud about to challenge Jeopardy! to be the number two game show? Experts are believing it has the strong potential of going to a mid 4.0 to 5.0 rating, if not higher, for the 2012-2013 season. Why? The show’s re-branding to a more Match Game-style game and Steve Harvey’s unbelievably quick wit have helped significantly. However, this season’s improved time slots, new double-run markets, and a big promotion with Burger King mean that there’s a chance Alex Trebek may want to watch his back. Steve Harvey is hot on his trails.
Arguably the biggest event this season for Steve Harvey’s third year as host of Family Feud is the new “Family Food” promotion. From today (August 6th) through September 2nd you can find Family Feud game pieces on various food items in Burger King restaurants. Scratch the most popular answer off the game card and you could win some basic prizes like Burger King food, Nintendo 3DS packages, and Kindle Fires. However, the luckiest have the chance to win big prizes such as a Ford Explorer, Southwest Airline for a Year, a trip to Universal Orlando, a USA basketball fantasy camp, a trip to a Family Feud taping, or even $100,000. Visit the game’s website for more information on how to enter and win. Click here for a video teaser for the game.
The other big story, with updates from Broadcasting & Cable, is the big upgrades in time slots and runs Family Feud will gain for this upcoming season. Debmar-Mercury co-president Ira Bernstein told the magazine, “For this fall, we went out into the market and got doubleruns in virtually 100% of markets. We also will air between 5 and 8 p.m. in 75% to 80% of the country.” It’s getting upgraded in some significant markets like Sacramento (from 11AM to 7PM) and keeping its new slots in other major markets like New York Philadelphia, Chicago, and others. Readers are constantly telling us of new slots to watch the show. Be sure to tell us if it’s going to a new time period in your area.
Couple that with Steve Harvey’s upcoming talk show and this Burger King promotion and B&C says Feud is expected to move to the mid 4.0 to 5.0 rating. For comparison’s sake the last ratings report has Jeopardy! at a 5.2 and Wheel of Fortune at 6.0. Feud managed to increase 7% to a 3.2. Feud stands a shot at becoming the second most watched game show in the country in the next year or two…and who knows if it can go higher. This September will be the current version’s 15th season on the air and the 35th anniversary since the late Richard Dawson the original version of Family Feud began hosting in 1977. The 2012-2013 season, debuting September 10th, will see Feud go HD. It has been renewed through the 2014-2015 season, at least, for the time being.
We’ve been a fan of Family Feud for a long time and Steve Harvey since he began. I think we’re well on the record with that. I’ve, personally, never seen such a rise to fame like Feud has had. Let’s not forget that it was just in 2010 that Feud was barely hanging on to a 1.0 rating and was on the verge of cancellation. It survived because it was so cheap. John O’Hurley was a great host but the ratings only continued to drop. Within three years, though, Steve Harvey and the show’s brilliant production team have completely turned the show around and brought it back into popular culture. I couldn’t be happier for their success and I look forward to many more years of Steve and Family Feud.
Source : Broadcasting & Cable