“Deal or No Deal” Teases First Male Quarter Millionaire; Adds In-Show Product Placement
Channel 4′s Deal or No Deal is going on seven years and 2,000 episodes. They’ve had four women win the £250,000 top prize, but all young women. Could we be on our way to the first male quarter millionaire? They’ve been trying for a long time and many have tried, and it looks like we have another attempt. Deal has released a teaser for an upcoming episode where it looks like someone will be going for the jackpot. They’ve released a few of these teasers before. Some have lead to big wins and others not, so it’s not specifically spoiling the results. No word on the date, either, but The Banker is teasing this quite a bit on Twitter so, if you can, I’d be sure to watch for the next few days. Here’s the teaser.
They’ve had some really good games recently, though, so I’d watch anyway.
Additionally, Channel 4 has announced a new partnership with British tea manufacturer PG Tips for their foray first digital brand integration. The PG Tips logo will be digitally added to the mugs the contestants use starting on the August 7th episode and run for at least three months. Vicky Kell, Business Manager, Partnerships, Channel 4 said, “We’re delighted to announce this unique partnership between ourselves, Unilever, Endemol and MirriAd. It’s a groundbreaking combination of innovative technology, used on a scale never seen before on British TV, with one of Channel 4′s flagship shows. As usual, we’ll be investing in research to prove the effectiveness of the Placement, and look forward to adding this to our growing bank of PP examples.” Here’s a picture of what this will look like.