GSN’s “Dancing With the Stars” Debut Fails to Crack Top 15; Debuts at 325,000 Viewers
Good news for fans of traditional game shows today, but not-so-good news for GSN. The much-advertised debut of the off network reruns of ABC’s Dancing With the Stars, for all intents and purposes, tanked in its debut showing. No episode managed to crack the top 15 most watched programs of the network. GSN’s usual standby off network reruns of Are You Smarter Than a Fifth Grader?, Family Feud, and Deal or No Deal managed to rate higher. Not only that their originals Baggage, The Newlywed Game, Catch 21, and Whammy! to either rank higher or not far behind the expensive acquisition. Even the abused The $100,000 Pyramid did better.
Here’s the rundown of the highly advertised debut episodes for January 21st and January 22nd in order from most watched to least watched, identified by their rankings for the week.
17: Saturday, January 21st; 6PM to 8PM; 325K viewers
32: Saturday, January 21st; 8PM to 10PM; 304K viewers
53: Saturday, January 21st; 10PM to 11PM; 283K viewers
125: Saturday, January 21st; 11PM to 1AM; 213K viewers
147: Saturday, January 21st; 1AM to 3AM; 192K viewers
154: Sunday, January 22nd; 1AM to 3AM; 185K viewers
166: Sunday, January 22nd; 5PM to 6PM; 174K viewers
181: Sunday, January 22nd; 3PM to 5PM; 165K viewers
200: Saturday, January 21st; 3AM to 4AM; 136K viewers
The full day average for Dancing With the Stars on its debut date of January 21st was 242,000 viewers. Not counting the same-day reruns after that, from 6PM to 11PM, the average was 304,000 viewers. This tumbled to 174,000 average on Sunday, January 22nd.
Needless to say this can not have gone the way they wanted or expected, and it’s probably the way many of you were hoping. For the record, as I originally said months ago, I still don’t think it was that horrible of a gamble given that it does fit in their target demographic and, on paper, the acquisition made sense. It made a lot more sense than The Amazing Race did. However, as we’ve also repeatedly stated, this stuff never works for them and people watch GSN for, shockingly, game shows. Who would have thought?
So what now? I expect to see the unbelievable rerun schedule it’s under right now if it doesn’t perk up in the next cycle of reruns. Given how it lost over 100,000 viewers from Saturday to Sunday I wouldn’t count on it. It really probably would behoove them to actually renew things the people are watching like Newlywed Game and Baggage and Catch 21 which, for reasons I still don’t understand, they seem to want to ignore despite it being consistently popular. The fact that The $100,000 Pyramid is also consistently a top performer for GSN I’d be looking at possibly bringing that back, but there we are. Victory for game show fans.
Source : The Voice of TV